As Summer 2016 comes to a close...All B2B Marketers are scrambling to Triple their Sales Pipeline to sell into for Q-4 !!
Here's a great Swipe-file of the best Converting Opening statements & Transition and Bridge statements...which are the sleight of hand of Outbound Tele-prospecting, refocus attention...somewhere else.
Here is the best "send me info" line ever
No problem what's your email?
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Great, before I go let me ask you a question to help me tailor the information to your specific needs and circumstances …
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How do you currently blah blah blah ?
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In addition to yourself who else hope to make the decisions in this area
Great thanks
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Leveraging the referral and the competition in your opening statement
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We recently helped __________, Company 2 and Company 3 to avoid major huge problem disaster, while at the same time get-- monster huge benefits
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And wanted to see if this might be something you'd possibly be interested in also ?
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And wanted to see if this might be something you would possibly be interested in knowing a little more about as well?
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Can you give me another 120 seconds on the phone here to see if there's some synergy or common ground, I promise I'll earn the rest ..?
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Some great cold email approach subject lines
Your article in ________
Your post on _______
Your video about
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It’s time to crank up your Outbound Hustle, and you can't expect your sales team to prospect and cold call 300% more and load up the ‘Top of the Sales Funnel ‘
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Create a “Specialist” Sales model where – Prospectors and Junior Inside Sales reps reach out and do all the research, prospecting and meaningful sales conversations & Book meetings and appointments for the sales team.
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...And then hand-off 'Open" leads, Discovery Calls, Snap-shot Web Demos and Meetings to the the sales team.
In 2007 it took an average of 3.68 call attempts to reach a prospect
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Today in 2016 it takes 9 attempts
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It’s 300% harder to reach top level Decision Makers for a productive selling conversation
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Average sales person makes 2 attempts to reach a prospect then gives up
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Average sales person makes 8 dials per hour and prospects for 6.25 hours to set one appointment
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Average sales person spends 93 hours to 120 hours a month on the phone trying to get through to set up 12 appointments a month
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50% of all sales go to the first sales person to contact and have a meaningful sales conversation with the prospect
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70% of all purchasers that switched to the new supplier said that 100% of them were initially satisfied and happy with their solution when they were approached...before they switched
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-- So the questions begs, is the Bottom 70% of the market that's not Looking or not interested worth going after?
--> I think so ....
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So just imagine for a moment....Your sales people over at your company , imagine they didn't have to waste 80% of their selling time to do all of these selling steps ...
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Imagine.... you had an In-house Outbound Sales Development team / person, They did all the research, reaching out and made 1,500 calls per month, sent out 400 cold approach referral emails, got 36 - 65 referrals, got into 220 meaningful sales conversations per month with the right decision makers and Booked 25 - 50 appointments and meetings for the sales team
Here's a great opening statement formula
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We created a unique approach to ____________, that will –
(eliminate pain challenge and hurt)– and the purpose of my call today is to see if there might be some synergy or common ground on what you're looking for in the area of _______ and what we've created for your peer group..
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Can you give me another 120 seconds on the phone here to see if there might be some common ground or synergy .. I promise I'll earn the rest ?
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Okay here are some Fall 2016 Back to Business Live B2B Appointment Setting Cold Calls to get you jump started for Q-4 2016...cheers!!
-Click to hear audio- Here we are calling Printing and Duplication companies all over the USA.
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-Click to hear audio- GPS Fleet tracking and Management App - calling Fleets across Canada.
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-Click to hear audio- Calling into printing and Duplication companies USA market.
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-Click to hear audio- Calling into the mobile, remote Ordering, Inspection App Market with Utilities all over the USA.
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-Click to hear audio- Testing the script with a huge Freight Forwarding , Cross Border shipping company.
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-Click to hear audio- Testing the outbound talk talk with a huge SAGE Partner with an E-Commerce App.
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Good Bye Summer of 2016 , I'll miss the warm days of paddle surfing 2- 4 ft shore break on Bowen Island.
