#1 key to getting appointments with any Decision Maker

Murray Warren from Increased-Revenues.com writes--You have to be able to communicate value that they are going to get at the meeting --NOT the value so much of when they buy, or the ownership experience

The prospect has to feel that if they grant you the meeting, that they are going to get more VALUE at this meeting--even if they don't buy a thing--This is the # 1 KEY to the vault of meetings booked

It's the perceived VALUE at the meeting – It’s almost like they are going to get all of this great information and value for FREE at the meeting that will solve all of their problems, critical business issues and it won’t cost them a thing…

A Telesales candidate that I’ve been training started with this magic phrase that on Friday Feb 13 2013 got him 5 meetings booked ---

Oh yeah , by the way over the last 6 months he has been running a 73% show up ratio, they are all Fortune 500 companies and top decision makers like CTO’s and CIO’s -- 73 % of the prospects show up for the web based demo

This is how he did it;

Anthony wove into his credibility / benefits statement , specific results achieved . NOT general but specific results -- GET SPECIFIC -- find specific results to share. Then he transitioned into asking for the meeting with this line ...

I'd like to introduce myself and share `some specific strategies & methods used to accomplish these results ... if you think of us in the future , down the line that would be great ... would you have some time in the next week or two ?

Figure out how you can create the perception of intense value "At the meeting' and you can increase your meetings booked effortlessly by 200% - 400%